PolicyMe Taken Care of Everything

Parents often over prep thinking of everything - except that one thing.

PolicyMe – Taken Care of Everything

A relatively new entrant to the insurance industry, PolicyMe enlisted  R&P for creative and production for the first broadcast commercial. 

The spots leverage a humorous tone in a serious of one-shot vignettes poking fun at how as parents we often over prep, over-plan and over-secure our households seemingly thinking of everything – except that one thing. 

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